Cheval Travel Survey 2024

This year’s Cheval Collection travel survey was conducted in the month of July 2024, and we received almost 2,600 responses over a period of 13 days. More than three-quarters of respondents were from the UK and the Republic of Ireland, and the audience skewed towards the upper end of the age range, with more than two-thirds aged 45 and over.

Within this demographic, there was a noticeable shift in travel intentions from 2023 to 2024, with almost 72% of travellers planning at least three leisure trips, up from just over 45% the year prior. It is likely the continuous spate of cold, wet weather in northern parts of Europe from March onwards will have had some influence on this result.

Our 2024 report offers a deep dive into the evolving landscape of travel. From the growing appetite for multi-destination trips to the changing preferences of luxury travellers, our analysis provides insights for both leisure and business travellers.