Cheval Collection
Make a Reservation 
The Group Office of Cheval Collection Ltd is based at 1st Floor, 114A Cromwell Road, Kensington, London SW7 4ES, United Kingdom. Telephone Number: +44 (0)20 7341 7010.
Registered Office: 114A Cromwell Road, London SW7 4ES
Registration Number: 11618588
VAT number: GB 311 636 826
Introduction
Cheval Collection Limited is committed to keeping your information in a secure manner. This Privacy Policy (“Privacy Policy”) is intended to inform you on how we gather, store and utilise your information. This Privacy Policy is effective as of 22 February 2023. This policy may change from time to time, and we will advise you of any material changes by email where we hold your email address.
Ways in which we collect your data
There are a number of ways that Cheval Collection collects your data:
How we use your data for your booking
Your data will be used to facilitate your booking and to ensure you have the best possible experience during your stay with us.
When you make a reservation with Cheval Collection, we record your contact details, as well as any information you choose to share with us, such as personal preferences and requests about how you would like us to prepare for your arrival. This may include details relating to health matters, such as requirements for wheelchair access, or particular food allergies. We also record names and ages of children, where provided by you, for the purpose of preparing welcome packs that are age appropriate.
This information also enables us to contact you after you check-out (in case you’ve forgotten something for example), to request any payments due to us that have not been previously settled, and to recognise you as a loyal guest of Cheval if you stay with us in future.
How we use your data for marketing
If you choose to opt in to our marketing database, we will contact you via email, WhatsApp or via push notifications (within our App) with news, updates and special offers we believe will be of interest to you. We will only add you to our marketing database with your express consent.
You can automatically unsubscribe from our mailing list at any time by clicking on the ‘unsubscribe’ link found at the bottom of every email we send. You can also turn off App notifications in the settings area of your mobile device, or simply delete the App. To be removed from our WhatsApp database please contact us using the details listed under ‘Your Rights’ below.
How we use your data to manage our relationship with you
In addition to the above, your data will also be used by us to respond to your enquiries and requests and generally enable us to manage our relationship with you.
The legal basis under which we use your data
Depending on the purpose we collected your personal information for, we rely upon one or more of the follow legal bases for processing your personal information (in each case, if and to the extent to which that legal basis is available under applicable law):
We rely on your consent only if and to the extent to which we cannot rely on the legal bases set out above.
Cookies
Our website employs cookies, or small files of letters and numbers stored in the memory of your computer or mobile device. These are used to facilitate users’ browsing experience and allow us to tailor the information displayed so it’s as relevant as possible. A notice will display the first time you visit our website advising you of our cookie policy and inviting you to accept or reject their use. There are several types of cookies:
More detailed information about cookies, their use, and how to modify your settings to remove them can be found on the UK’s Information Commissioner’s Office: https://ico.org.uk/global/cookies
Our commitment to your privacy
Your information will solely be used for the purposes outlined above, will be stored securely, and will only be shared with third parties where necessary. At no time will your information be shared with any third party for their own marketing purposes.
The personal information we collect is primarily stored in the UK. If we transfer your personal information from one jurisdiction to another jurisdiction (whether to the UK, outside the UK or otherwise), we will ensure that it is transferred to countries that are recognised as offering an equivalent level of protection or we will put in place appropriate safeguards to ensure your personal information is afforded an equivalent level of protection, such as standard contractual clauses.
Your personal information may be shared between our Residences to enhance the service you receive. For example, our team in one Residence may share your previously confirmed personal preferences with a team in another Residence to allow them to prepare for your stay.
Additionally, your personal information may be shared with:
Your rights
You can exercise the rights listed below by sending an email to Data.Controller@chevalgroup.com. To speed up this process please download and complete this form. You can also contact us by calling +44(0)20 7341 7052. Before acting on such a request we will take reasonable steps to verify your identity to prevent anyone from requesting action that you have not authorised.
The rights set out above are not absolute in nature and, under certain limited circumstances (where required, or permitted, by applicable law), we may refuse to action certain requests.
In addition to the individual rights above, you also have the right to lodge a complaint with your local data protection authority.
Retention
We keep your personal information on file for as long as is necessary to fulfil the purposes for which we collect the information, except where otherwise required by law.
This information we collect in relation to your booking is stored on our central reservations system for a period of six years, or longer if you stay with us again within that timeframe.
Links to third-party sites
Our website may contain links enabling you to visit other websites. If you visit another organisation’s website via such links, you should be aware that we do not control that website. Accordingly, Cheval Collection Ltd cannot be responsible for the protection and privacy of any information which you may provide while visiting such websites.